The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

The social landscape is moving fast, but you don’t have to be left behind. Social discovery no longer follows a single formula, and aligning with the latest trends will help your brand generate better ...

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia ...

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse ...

The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

Major League Soccer is looking to expand soccer’s popularity and cultural relevance ahead of the FIFA World Cup with a yearlong marketing plan that launched Feb. 12, according to information shared ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.