The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse ...

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.