A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash ...

CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th ...

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to ...

The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...