Qiu, P., Cai, Z., Kong, X., Chan, H. K., & Shi, Y. (2025). Disentangling the impact of bidding price on advertising performance in E-commerce search advertising: The ...

Browser does not support script. Browser does not support script. Browser does not support script. Browser does not support script. Browser does not support script ...

Two ground-breaking projects by students from the University of Nottingham Ningbo China (UNNC) have been honoured with the ...

The University of Nottingham Ningbo China (UNNC) recently hosted its Language and Culture Week, a vibrant celebration of global traditions, sports, and arts. From French pétanque to German pretzel ...

The School of Education and English at UNNC brings together the tremendous skills and expertise of our schools in the UK and Malaysia, encouraging our academics here to work together on programmes and ...

The University of Nottingham requires all staff and students engaged in research to maintain the highest standards of rigour and integrity in the conduct of that research. The processes and standards ...

NUsearch is your online library discovery tool. Use it to search and access our extensive physical and electronic library collections. You'll find books, journals, articles, videos, theses, ...