According to a recent industry report, digital media now captures 51% of India’s ad revenue, surpassing TV’s 49%, driven by a 65% year-on-year surge in e-commerce ads, 33% growth in connected TV, and ...

World Autism Day, on April 2nd, raises awareness and fosters inclusion. This article explores campaigns worldwide that ...

Fools' Day, brands come up with playful campaigns to engage their audience. ixigo has been launching fun, travel-themed pranks over the years.

The Turkish government has ordered the suspension of social media accounts sharing information on widespread protests ...

As part of its latest campaign, DAAWAT has brought together the legendary Shah Rukh Khan and the iconic Zeenat Aman to indulge in an unforgettable Daawat.

Addressing questions about the app’s pricing, Mosseri stated that Edits will be free to use but may introduce paid features ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...

Day 2025 with creative pranks spanning from sleep jokes to dating callouts and fictional AI products, showing how humor ...

The expansion of these offerings is part of YouTube’s broader effort to refine its revenue-sharing system, which continues to ...

Every April 1st, brands dive into pranks – some clever, some questionable. But do these stunts create real engagement, or ...

IPL-related influencer content on YouTube, 51% enjoy behind-the-scenes cricket content the most, and 35% trust IPL influencer ...