Commerce media has already overtaken TV in global ad spend. AI bots will own the last mile. Both claims went before the audience at The Drum Live, where the rules were simple: put a prediction “in the ...

“Attention has become extremely difficult to earn and very easy to lose,” Rani Al Hajji, chief growth and transformation officer for personal care at Unilever, tells the audience at The Drum Live. “If ...

Devon’s Point, named for the nearby Devon’s Road, is a 34,000-square-foot facility designed to bring together traditional production techniques and AI-powered technologies, including what WPP chief ...

Proving the point was a session called The Future of B2B is Human. Nick O’Bruba of JobsOhio joined Chrystie Reep, Dom Thiel and Liz Kennedy of The Shipyard to walk through how they rebuilt the ...

Introducing a panel on The CEO/CMO Confidence Crisis, The Drum intelligence editor Sam Anderson pointed to a gap in how the two sides see the role. CEOs tend to value CMOs for their ability to execute ...

Claudine Collins. Claudine Collins thought she was finished with corporate life. After nearly 30 years at MediaCom, she had taken on non-executive roles and decided to spend more ...

Cinematographer Max Smeds shot the film on 16mm monochrome, a choice the director pushed for from the start. Beyond the obvious visual nod to classic European filmmaking, it serves a specific ...

Teammates, colleagues, work spouses... we all have them. Now, D’Arcy Carden has brought marketing automation platform Klaviyo to life. Playing it in her trademark energetic comedy improv style, the ...

We came up with the idea of it being like a Vulcan,” she says, “but not just any old Vulcan; it’s a really lazy Vulcan, because although it’s very rational and very unemotional, it’s also bone idle.

The Drum Live starts today, bringing two days of marketing debate, ideas and live content creation to The Drum Labs in London. But if you’re joining us in person or tuning in expecting a regular ...

In a world where consumers compare products, features and prices in seconds – purchasing decisions are rarely made on ...

At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell things in. In this way AI can be very powerful: it means that you bring people ...