The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Last year, Sprite brought back its “Obey Your Thirst” campaign, which initially debuted in the ‘90s, introducing a new generation to the brand platform through ads starring Minnesota ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of ...

Philadelphia Eagles quarterback Jalen Hurts becomes the first NFL player to be featured in a Sprite commercial ...

After winning the Super Bowl with the Philadelphia Eagles in February, Jalen Hurts is joining another illustrious club. Sprite endorser. According to ESPN’s Adam Schefter, Hurts is the first NFL ...

Sprite launches its new Obey Your Thirst campaign featuring NFL star quarterback Jalen Hurts for 2025. Jalen Hurts becomes Sprite's first-ever NFL athlete ambassador, expanding beyond basketball ...

For Sprite, he joins a long list of sports celebrity endorsers that also includes NBA stars Grant Hill and LeBron James, who both contributed to the iconic, "Obey Your Thirst," campaign that began ...

Philadelphia Eagles’ Jalen Hurts Becomes 1st NFL Player Featured In A Sprite Commercial The latest ad continues the "Obey Your Thirst" campaign started in 1994 ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...