Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

Comcast' s push into the ad market with the Universal Ads platform, and what it means for other players in streaming video ...

For advertising and brand management professionals, Q4 to early Q1 is a hectic time often focused on developing Super Bowl ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...

The governor’s latest bill has the backing of top GOP lawmakers, but it’s also generating many of the same concerns that ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...