Not to be outdone by Amazon, Walmart is holding a rival Prime Day sale that'll run longer with big deals on almost everything. Here's everything you need to know about the six-day sale.

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Amazon Prime Day is one of the biggest sales of the year, second to only Black Friday. Although this shopping holiday was created by Amazon, it has ballooned into a much wider event throughout the years. Most major retailers have already announced some sort of rival sale in 2025, and July is shaping up to be a great time to find savings this year.