Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture. Our program offers two different tracks in training ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Subhash Jha is an Associate Professor of Marketing at the Fogelman College of Business & Economics at the University of Memphis. His research and teaching interests include retailing, pricing, online ...