Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...

Four University of Iowa faculty members have been selected as recipients of the Iowa Mid-Career Faculty Scholar Awards for ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator." ...

Elon Musk-owned X is poised for the company’s first year of advertising revenue growth since its acquisition, data from ...

AppLovin shares plunged Thursday after short seller Muddy Waters said it was taking a short position, alleging the adtech ...

In a nutshell Influencers do more than sell products; they shape what we believe, how we feel about ourselves, and what we ...

As Elon Musk’s team has thrown thousands of federal employees unexpectedly on the job market, governors and mayors see an ...

Award-winning dental hygienist Claire-Louise Berry considers the core strategies for successfully marketing a ‘sexy’ oral ...

City Hall could find itself faced with a legal challenge if it went ahead with restrictions based on its own definition of harmful gambling.

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

Shopify talked with 15 founders about how they started their businesses to help inspire others in their entrepreneurial ...