Four University of Iowa faculty members have been selected as recipients of the Iowa Mid-Career Faculty Scholar Awards for ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

(Bloomberg / Kurt Wagner) — Elon Musk’s X is on pace for its first year of advertising revenue growth since the billionaire ...

Elon Musk-owned social media platform X is poised for the company's first year of advertising revenue growth since its ...

AppLovin shares plunged Thursday after short seller Muddy Waters said it was taking a short position, alleging the adtech ...

Proprietary listener insights that demonstrate why streaming audio should be an integral part of a pharma marketer’s media ...

Having your partners and community shape the research will give you content people want and a built-in audience interested in ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...