A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience even against substantial ...

Four University of Iowa faculty members have been selected as recipients of the Iowa Mid-Career Faculty Scholar Awards for ...

A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen ...

AAP FactCheck - It is not illegal to cure cancer, research cancer cures or advise patients about treatments in the UK, ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

After decades of partnership with the U.S. government, American colleges are facing new doubts about the future of their federal funding.

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, misleading advertisers.

Having your partners and community shape the research will give you content people want and a built-in audience interested in ...

Proprietary listener insights that demonstrate why streaming audio should be an integral part of a pharma marketer’s media ...