Having your partners and community shape the research will give you content people want and a built-in audience interested in ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, misleading advertisers.

Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience even against substantial ...

Tell me whether you've heard this one: "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." I would estimate ...

Extensive reader research into the effectiveness of local newspaper advertising shows that local press actively drives ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, many companies have attempted to harness reviews’ persuasive power by ...