The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

The Josh 1.0 AGM 2025 was not just a meeting but a defining moment for JK Events & Advertising, reaffirming its commitment to ...

PacRim's new CEO was most recently an executive officer of Vector Inc., a global PR firm in Asia, and president and CEO of Antil, the Tokyo-based firm’s core business.

The teenage Harvey Wilkinson never imagined that his creative skills would land him his own company and a successful business ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) - Josh 1.0 - at the scenic Evoke ...

Hyderabad witnessed a new trend in advertising last week, when two companies launched drone-based advertisements to promote ...

People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

Astronomers are racing to protect the dark skies as private companies seek to place large advertisements in Earth orbit ...