Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

The Western shirt has been a staple for decades. Snaps Clothing is looking to reinvent it for today with the help of Rascal ...

At the Houston Livestock Show and Rodeo, we learn what to look for in a cowboy hat, which can fetch hundreds or thousands of ...

This is how Tabby cat Loki feels after recently finding a kitty cowboy hat in Dad's closet. Now, he insists on wearing it ...