Composed of the emerging middle class and low-income sectors, the base of the pyramid encompasses 5.0 of the 7.5 billion people in the world. In most nations, it accounts for the largest aggregate ...

The base of the Great Pyramid is a square with each side measuring 230 m (756 ft) and covering an area of 5.3 hectares (13 acres). How much is that? Imagine a football field. Nearly 10 football ...

Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)." Harvard Business School Case 313-071, August 2012.