In the Maserati GranCabrio, those moments arrive more often—indeed, every time you climb inside, fire up the Nettuno, and ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Bentley unveils the fifth iteration of its historic Winged B logo. The modernized embled will make its debut on an ...

Purdue Fort Wayne unveils new logos for their athletics department, with some changes more significant than others.

And performance marketing typically lacks measures that account for its impact on brand building, focusing only on sales, leads, and clicks.

The researchers redesigned popular household logos and created four alternative variations of each to compare with the brand's real logo. For each logo, 1,000 people were surveyed to see whether they ...

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...