The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

In the Maserati GranCabrio, those moments arrive more often—indeed, every time you climb inside, fire up the Nettuno, and ...

Purdue Fort Wayne unveils new logos for their athletics department, with some changes more significant than others.

And performance marketing typically lacks measures that account for its impact on brand building, focusing only on sales, leads, and clicks.

Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s. But as the century wore further on, the people who loved the Olds got downright old.

At Copenhagen's 3 Days of Design, Aifunghi is debuting a series of furry mycelium chairs that prove sustainable furniture doesn't have to look drab.

New Delhi: Birla Tyre has introduced a new brand identity, including a redesigned logo and corporate website, as part of its ongoing transition under new promoters, a consortium led by Himadri ...