And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, ...

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart some of its most important aspects. So, let’s dig in! The customer journey ...

That, in turn, helps pinpoint potential issues on the horizon and improves customer decision-making, maximizing those moments-that-matter interactions and the customer objectives of the business. In ...