Mapping the client journey is an eye-opening exercise that highlights inefficiencies and bottlenecks in your firm’s processes. By dissecting each stage of the client’s experience, from initial contact ...

Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

When trying to determine all of the touchpoints firms have with their customers it is a good idea to have an overall customer journey map which shows all the important points on your clients path to ...

IN the field of design, which is continually evolving, understanding and fulfilling customer requirements is essential. As a strategic technique, consumer journey mapping is employed by designers to ...

Ron Carson leads Thirdside, a leading customer insights agency. The secret to GTM success? Actual conversations such as Win-Loss Analysis. Today, companies can track and measure customer interactions ...

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...

Starting a business can be thrilling, but it comes with its own challenges. This is because, sometimes, you might find it hard to attract and retain your customers, which decreases the likeliness of ...