Chinese consumers are prioritizing quality and value over patriotism, regardless of how testy relations become in recent ...

Despite tense political relations, Chinese consumers prioritize personal preferences over nationalist sentiment when purchasing foreign brands like Sushiro, Zootopia 2, and Ralph Lauren. As ...

SOSA's Dr. Deena Abul-Fottouh successfully won a Social Sciences and Humanities Research Council Exchange Grant and has organised a symposium that will be held this weekend. Bridging Disciplines: ...

ABSTRACT: This paper presents findings from a survey that assessed university students’ opinions about sports injury. Specifically, the paper seeks to understand whether university students who ...

I’ve been analysing supermarket shelves for 35 years, and if you look closely, you will see they are a reflection of a changing culture. The shifts are subtle but profound. A plant-based yoghurt here, ...