A sweet surprise is coming to the Tyrone Irish Heritage Festival. Gardners Candies is introducing its first-ever mascot, ...

Wiggle Wiggle stores are hard to miss in Seoul, with their explosion of colours, cuteness and whimsy often drawing in the ...

Of all the ways we categorize style, streetwear is undoubtedly the most all-encompassing. Athleisure, workwear, and any ...

OVER the years, Jollibee has established itself as a beloved global icon. With jolly favorites being staples on families’ dining tables and the loveable mascot turning into one of the most ...

"I think it would be wonderful if an event like this gains more traction, to make Japan cute, lively and cool," Ishiba said, posing alongside "Myaku-Myaku" -- the expo's red-and-blue mascot.

Japanese Prime Minister Shigeru Ishiba, known for his geeky image, wowed a fashion event with a surprise appearance in which he forego his usual business suit in favor of a more stylish look in a show ...

Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church ...

Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church, their ...

There were eulogies, brand condolences and even fellow mascots who celebrated ... passed away from a “sincere hug by a cute child.” Before their mascot bodies even became cold, Duolingo began ...

Duolingo says it has embraced a "wholesome and unhinged" brand tone after its green owl mascot turned into an internet ... He's still cute and cuddly. But he's also willing to temporarily relocate ...

Brands and companies are examining budgets and marketing spend and taking a second look at their ad agency retainers and consolidating down to fewer agencies. It’s no surprise that 66% of brands now ...

Duolingo’s mascot, Duo the owl, is dead. Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this ...