Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

A new study reveals that 27% ofpeople now use AI chatbots instead of traditional search engines and we dive into the reasons ...

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered tools would spur ad spend on the image sharing platform. Pinterest has ...

Pinterest has focused on direct response ads, designed to prompt specific actions like app downloads or website visits. Investments in AI tools such as its Performance+ suite for improving ...

Last week, associated-party transaction rules, introduced in 2021, were declared ‘unlawful’ and ‘void and unenforceable’ ...

The company has been investing in artificial intelligence and machine learning tools to help create more personalized ads. It has focused on direct response ads that are designed to prompt ...

Snap’s ad revenue increased 14% year over year to $1.56 billion in Q4 2024, at the upper end of the company’s guidance, while active advertisers more than doubled over the end-of-year period that ...