Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

The recent upheaval in federal funding has created new challenges in the budgetary realities of Government and within the ...

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered ...

If he were alive today, Willie Sutton would probably work in the programmatic CTV advertising business. Why would Willie Sutton pick CTV advertising? CTV advertising is where the money is.

The company will roll out Sponsored Snaps, video ads that appear in users' inboxes and Promoted Places, a feature that highlights business locations on Snap Map, to additional markets. Snap has been ...

These direct-response ads, as they are known, are more expensive to purchase and require better targeting technology from companies like Snap. Snap’s sales rose 14% to $1.56 billion in the ...

The company has been investing in artificial intelligence and machine learning tools in recent years to help create more personalized ads. Snap has also been focusing on direct response ads that are ...

Snapchat parent Snap on February 4 named Ajit Mohan as its chief business officer to oversee the company's expanding advertising business. In this role, Mohan will be responsible for growing the ...