Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered tools would spur ad spend on the image sharing platform. Pinterest has ...

The company has been investing in artificial intelligence and machine learning tools to help create more personalized ads. It has focused on direct response ads that are designed to prompt ...

Pinterest has focused on direct response ads, designed to prompt specific actions like app downloads or website visits. Investments in AI tools such as its Performance+ suite for improving ...