To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts. The audience ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

Without a clear strategy to ensure all creative aspects of campaigns and the accompanying messaging work together, the various elements of a brand can create disharmony. Here, 20 members of Forbes ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific perception in customers' minds and differentiate itself in the marketplace.

Graphic design is far more than aesthetics. It is a strategic tool that drives business success, strengthens branding, and ...