Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

First came the decision in February 2025 (announced via Truth Social, naturally) to fire Kennedy Center 1 president Deborah ...

Zoetis received conditional USDA approval for an avian flu vaccine. Major poultry and dairy organizations back vaccine use to control the virus. The Trump administration is rolling out a new strategy ...