Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

First came the decision in February 2025 (announced via Truth Social, naturally) to fire Kennedy Center 1 president Deborah ...

Super Bowl 55 was a year into a global pandemic and a month after Jan. 6. What's changed in big game ads since?

Minister for Agriculture Martin Heydon stressed the need for continued vigilance against bird flu after Irish poultry was declared free of the virus since the start of the new year. Legal orders ...

Budweiser is celebrating 150 years of making beer in the U.S. by featuring two "American icon" animals in its 2026 Super Bowl ad Budweiser Budweiser's 2026 Super Bowl commercial is "American Icons" ...

One of the hallmarks of passing the torch in great dynasties is embracing the team's culture. In the case of the Los Angeles Lakers, for example, we have big, flashy stars who electrify the crowd with ...

Add Yahoo as a preferred source to see more of our stories on Google. Budweiser has long used the Super Bowl to tie its stately Clydesdale horses to the national mood. This year, the brewer’s stance ...

Zoetis received conditional USDA approval for an avian flu vaccine. Major poultry and dairy organizations back vaccine use to control the virus. The Trump administration is rolling out a new strategy ...