Chrome, Google and AI
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Google is bringing the conversation right into Search, letting users ask follow-up questions to AI Overviews on mobile.
More AI in Google Search is likely bad news for publishers, who have already felt the adverse effects of AI Overviews. The additional search bar for follow-up questions (that redirects to AI Mode) is yet another way Google is shoving blue links even further down the page, if people bother to check them at all.
Google is making Search less about links and more about AI. The company is upgrading its AI-powered search features, adding Gemini 3 to AI Overviews and letting users ask follow-up questions “seamlessly” to make sure Search can answer “whatever’s on your mind,” a move that feels closer to using an AI chatbot than a search engine.
Google is expanding the shopping features in its AI chatbot by teaming up with Walmart, Shopify, Wayfair and other big retailers to turn the Gemini app into a virtual merchant as well as an assistant.
Google believes AI is the future of search, and it’s not shy about saying it. After adding account-level personalization to Gemini earlier this month, it’s now updating AI Mode with so-called “Personal Intelligence.” According to Google, this makes the bot’s answers more useful because they are tailored to your personal context.
The EU will also look at whether Google is giving competing search engines fair and reasonable access to Google Search data. This will include whether AI chatbot providers are eligible to access to the data. The proceedings fall short of an investigation and must wrap up in six months with draft measures that Brussels will impose on Google.
Google’s Gemini and agentic AI are transforming retail, turning discovery, decision-making, and checkout into a seamless, personalized, and fully integrated experience.
Talking to AI bots can lead to unhealthy emotional attachments or even breaks with reality. Some people affected by chatbot interactions or those of a loved one are turning to one other for support.