"57 Varieties." This catch phrase had nothing to do with the actual number of varieties produced by H. J. Heinz, though, which by then totaled over 60 (including plum pudding, strawberry preserve ...

To promote his 57 varieties, Heinz installed the first-ever electric sign on the site where the Flatiron Building now stands in New York. It was a 43-foot, six-story tall image of a pickle with ...

Heinz ketchup's label claims the brand makes "57 varieties" of its products. But even Kraft Heinz today admits that number is just made up.

The ‘57 varieties’ label on the neck of Heinz Tomato Ketchup was selected at random by founder Henry Heinz. NurPhoto via Getty Images. The need for a number logo came after Heinz spotted a ...

Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers. It’s still featured on Heinz ...

If you’ve ever used Heinz ketchup — and you probably have — you’re familiar with the number 57. It’s right there on the label: “57 varieties.” But what exactly does that mean?

In some alternate universe, the "57 varieties" slogan of condiment company Heinz refers to 57 varieties of ketchup, or maybe horseradish–which was the source of the company’s first fame. In ...

From then on, the slogan ’57 Varieties’ was used on all Heinz advertising. And even though the globally successful brand now boasts over 5,700 products, the lucky number has stayed put ever since.

But a new CNN article reveals that “57 varieties” is more of a catchphrase, if anything. According to CNN, there weren’t 57 Heinz varieties when H.J. Heinz first came up with the slogan in 1896.

Heinz ketchup's label claims the brand makes "57 varieties" of its products. But even Kraft Heinz today admits that number is just made up.