FIFA covered Levi's and Heinz at the 2026 World Cup. Cover something up, and people have to look. The brands that won saw the opening and moved fast.

Outside Levi’s Stadium in San Francisco, FIFA covered the iconic logo with a white tarp. Inside press boxes, Heinz ketchup bottles were taped over. Germany’s Jamal Musiala showed up with masking tape ...

FIFA, the World Cup organizing body, required World Cup stadiums to rebrand themselves and remove corporate-sponsored names. The Levi's Stadium, for instance, is now temporarily named the "San ...

Add Yahoo as a preferred source to see more of our stories on Google. Thanks to strict sponsorship rules at the World Cup tournament, brands are being quite literally covered up. But they are fighting ...

The ketchup cannot be stopped. During this year’s World Cup, FIFA has been covering up brand logos in stadiums where the tournament is being held. As reported in the Toronto Sun, the global soccer ...

Heinz found a very World Cup way to turn FIFA’s strict sponsor rules into free attention. The joke started with one of the strangest sights of the 2026 tournament: condiment bottles inside stadium ...