Mumbai: IPL returns with broadcasters targeting 70M untapped homes, focusing on viewer data to boost ratings, especially for ...

Record-breaking viewership comparison between Super Bowl LIX and IPL 2024 Final Despite the commanding performance by the Eagles, which kept the Chiefs scoreless for two whole quarters, the ...

The Indian Premier League (IPL) has set a new benchmark in viewership, with its first ... marking a 20% increase compared to last year's statistics. Sanjog Gupta, Head of Disney Star (Sports ...

The ICC Men's Champions Trophy 2025, won by Rohit Sharma and co, has emerged as India 's highest-rated multi-nation cricket ...

The second Indian Premier League held in South Africa was a "fantastic commercial and sporting success" but the global television viewership ... suggestion that if the IPL did not move in, there ...

With record-breaking digital viewership and a shifting consumer engagement landscape, IPL’s marketing playbook is evolving. While some brands continue to pour money into traditional ad slots ...

The Indian Premier League (IPL) continues to be the crown jewel of sports broadcasting, with its viewership numbers surging year after year. IPL 2024 saw a staggering 620 million viewers, up from 449 ...

The Union Health Ministry has urged the IPL to ban tobacco and alcohol advertising, including surrogate promotions, at ...

The IPL is undoubtedly one of the largest sporting events globally. Since its inception in 2008, the league has experienced tremendous growth in both viewership and revenue, significantly ...

The advertisers were earlier hoping the combined might of Jio and Disney Star would improve the reach of IPL viewership. (Reuters) Parle Products, the biggest television advertiser during the ...