Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech ...

Study evaluates trust across ten of the nation’s most recognized and frequently considered lawn mower and tractor ...

Earlier on December 9, BMO Capital Markets maintained a Market Perform rating on Deere & Company (NYSE:DE) and kept a $460 ...

One farmer's harrowing story exposes the tech takeover of America’s heartland, and the fight to reclaim the keys.

Two tractors, two spreaders - a heavy-duty field showdown in action. Search ends for mountain lion in fatal New Year's Day ...

John Deere agrees to acquire Tenna, expanding mixed-fleet equipment tracking and construction operations technology. Deal ...

Martin Equipment, a fourth-generation, family-owned John Deere Construction & Forestry dealer, is proud to announce a major ...

John Deere's latest decision to pull hundreds of positions out of Iowa plants lands like a body blow in a state where ...

Rising machinery prices strain farm budgets as tariffs increase manufacturing costs and commodity prices remain suppressed.

Deere & Company entered into an agreement to acquire Tenna, a construction technology company, and a holding of The Conti Group, that offers mixed-fleet equipment operations and asset tracking ...

Deere & Company has entered an agreement to acquire New Hope’s Tenna, a construction technology platform and a holding of The ...

John Deere’s See and Spray technology continued its rapid climb in 2025 as farmers looked for ways to stretch input dollars, protect yields, and improve application efficiency. What started as ...