Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Deion Sanders had the chance to wear Air Jordans during his NFL career, but Prime Time had a different vision—he wanted his own brand. Instead of following the trend, he became the first NFL player ...

A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

J ordan Chiles clocked A’ja Wilson right away when they were thrown together for a Nike event in the run-up to the Paris ...

WNBA MVP A'ja Wilson and gymnast Jordan Chiles became fast friends in the lead-up to the 2024 Olympics. For TIME's annual Women of the Year issue, the athletes reunite for a conversation about a ...

Deion Sanders and Michael Jordan were two of the most influential athletes of the 1990s, each revolutionizing their respective sports ...

Boston Celtics forward Jayson Tatum wore sneakers inspired by Jay-Z "The Blueprint" album in the 2025 NBA All-Star Game.

Wilson won her third WNBA MVP award and also helped lead the U.S. women's basketball team to an eighth straight Olympic gold ...

Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” ...

Gold Coast golden boy Cody Simpson quashed rumours his relationship with his Olympic gold-medallist girlfriend had gone awry ...

Deion "Coach Prime" Sanders is considered by many experts and fans as the number one athlete of all time because of his ...

Following the Super Bowl and all of the commercials that were shown throughout the game, there were many ads worth remembering, but Nike’s stuck out.