Prior to joining NTU, Dr George Kuk was associate professor and the programme director of MSc in Business and Management at Nottingham University Business School. He’s regularly consulted and ...

Most outdoor brand logos are bland as a soggy sandwich left out in the rain. But not Patagonia's. Their logo is like a breath of fresh mountain air in a world of corporate stuffiness. I remember the ...

If there's one thing that can instantly grab our attention and make a lasting impression, it's a well-crafted logo. Whether the sleek curves of Nike's iconic swoosh or the bold simplicity of Adidas' ...