Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

The lineup caters to infants and toddlers, with a variety of wooden block games, board books, and apparel arriving in ...

Nintendo is bringing its My Mario early childhood initiative to the U.S. following its debut in Japan. Designed for kids and ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Britain, already in the midst of one of its coldest and longest cold snaps in years, is set to endure heavy snowfall and ...

Nintendo has revealed a new range by the name of My Mario, and it's intended for parents and young children to play and learn ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Lego has introduced what it describes as its greatest innovation yet; a 2X4 brick with a tiny computer inside that will play ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.