With nearly 900 pieces and serious paddock credibility, these Lego Ferrari Formula 1 helmets are built for collectors—preorders are open.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Most importantly, Mould King sets are much more reasonably priced than LEGO. Whereas a good LEGO "deal" might start at 10 cents per brick, a Mould King deal could cost half that or even less. Although ...

These LEGO IDEAS sets imagine the soaring temples, libraries, and key locations of the ancient world in plastic bricks.

The LEGO Group is revving up play in Singapore with its "Build your dream ride" campaign, celebrating vehicles through hands-on building and imagination-driven fun.

LEGO Malaysia has launched its Build Your Dream Ride campaign, combining hands-on vehicle-themed brick building with a ...

The LEGO Icons Project Hail Mary Spaceship Model Kit is available to buy now from The LEGO Store and Amazon.

Including a launchable LEGO Artemis rocket, Hape’s collaboration with the Met, and a new Yoto and Toniebox competitor.

As Charity and Matt Morningstar prepare for the one-year anniversary of their business in Federal Way, their biggest takeaway is an appreciation for the supportive community of Lego lovers. Their ...

Diners are being offered free brick sets to build at their tables at a restaurant and late-night bar described as world-first ...

Calling all LEGO fans and plant lovers, the beloved LEGO Botanicals theme is blooming again with two stunning new sets ...

You can build a telescope, a microscope and a UFO with the Lego Creator 3-in-1 Space Exploration Telescope review, but I'd only bother with the former.