Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, ...

Corporate dealmaking in the United States is off to its strongest first-half performance since 2022, signaling that appetite ...

An Influencer Marketing Hub survey found that more than 60% of marketers have used AI in their marketing activities. But here's the thing—if you are in the thick of marketing, ...

Marketing expenses are straightforward in connection with advertising, content creation, personnel, applications and other spending closely associated with the marketing activities. What is not ...

Recent enforcement activity suggests that the government will be closely scrutinizing health care marketing arrangements — specifically for their potential to generate disguised kickbacks under ...

Real estate marketing calendar templates for Excel, Google Sheets, Microsoft Word, and Google Docs If you’re an agent working by yourself, project management software is likely overkill.

Exro Technologies Responds to Market Activity Provided by PR Newswire Apr 23, 2025, 6:18:00 PM. Exro Technologies Responds to Market Activity ...