Only when selecting an agency can you compare agencies side by side and understand the challenges they face in marketing and selling their services. With such an extensive market for choice, it's no ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Throughout my career in marketing communications, data and technology have continually reshaped how we work. Early on, as a generalist, I tackled a wide range of marketing tasks with little ability to ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Jonathan Franchell, CEO & Founder of Ironpaper, a B2B growth agency that uses data-driven and creative processes to drive business results. Does this sound familiar? Your chief marketing officer is ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...