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About seven years ago, representatives of bKash would visit the company’s agent points and merchant outlets across Bangladesh ...
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When Shake Shack CEO Rob Lynch joined the brand in May, the first question was whether he was concerned about the push to ...
Q3 2025 Management View CEO Dale Schwartz highlighted significant profitability improvements in Q3, achieving the best corporate profitability in two years with an adjusted EBITDA of $2.7 million and ...
Discover effective personalization strategies for UK Mother’s Day campaigns. Learn how to engage shoppers with tailored ...
If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.
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Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...