When you’re buying a new car at a dealership there’s plenty of research involved, but the item most car buyers really care ...

Hiller’s most popular sticker reads, “I bought this before we knew Elon was crazy.” He told SFGATE he’s now sold 15,000 anti-Musk stickers — and California is his biggest market.

At the other end of the ledger, iSeeCars.com also identifies 10 new models that are selling for close to, or below, their sticker prices. That list is headed up by the otherwise popular full-size ...

Americans can once again buy cars for less than sticker price. But that doesn’t mean they’re finding bargains at their local dealerships. A year ago, record tight inventories meant 80% of ...

The company noted that the average new car price has risen by 7.2% above MSRP, with the five most overpriced cars coming from two premium brands, and four of the five priced lower below MSRP were ...