From limited-edition band tees to streetwear collaborations, brands are leveraging concerts by the likes of Coldplay, Ed Sheeran and Diljit Dosanjh to tap into fan-driven spending, cashing in on the ...

"High-quality retail spaces in India are limited, driving rentals for prime locations sky-high. Ultimately, it all comes down ...

Today’s brands are thus focusing on occasion wear ethnic styled wear such as kurta pyjama, Nehru jackets, Sherwanis, and traditional Indian wear with modern fashion elements. This guide will ...

Airlines need to be a little bit ruthless with respect to where they deploy aircraft to maximise the return, said Air India ...

Marketing teams need to think of their job as the total customer experience, which delivers trusted brands and strongbusiness ... time as an element in marketing and its role in every business ...

She mixes comfortable pieces like joggers and oversized sweatshirts with trendy elements like structured ... High-street brands available on Myntra, offer great alternatives to luxury fashion ...

Looking to snap amazing offers on fashion brand handbags? Myntra Birthday Blast Sale (March 1 to March 11) is here with amazing offers on fashion and trendy handbags. A handbag not only adds that ...

We are also planning to open standalone Juicy Couture stores, which will feature the apparel line and other elements of the brand ... and hopefully Myntra Luxe. In April, we will open Juicy ...

My journey has been about honouring heritage while seamlessly integrating contemporary design elements. Tarun Tahiliani ... Tarun Tahiliani: Our leather bag collection on Myntra Luxe embodies the ...