The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

It was announced this week that Nike (NKE) will be extending their contract with the NFL through 2038 to continue exclusively providing all teams in the league their uniforms, sideline gear ...

There aren’t many athletes with a legacy as varied as dual-sport pro turned collegiate coach Deion Sanders. Coach Prime left ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...

It was announced this week that Nike (NKE) will be extending their contract with the NFL through 2038 to continue exclusively providing all teams in the league their uniforms, sideline gear, and ...

With the renewal of his Nike line in full swing ... inspired by Sanders’ gold chain-swathed outfit during the 1989 NFL Draft. The shoe features an all-black leather upper which is accented ...

Shedeur Sanders is already making headlines ahead of the Alamo Bowl matchup against BYU. In a recent practice captured by Well Off Media, the Colorado Buffaloes ...

Shoe fans noticed Shedeur Sanders and Travis Hunter were wearing pairs of unreleased Nike sneakers during a basketball event.

Nike and American football coach, Deion Sanders, are collaborating again, for the release of the Nike Air Diamond Turf "Signing Day" sneakers.

2024 marked yet another big year for Deion Sanders, aka Coach Prime, as he reprised his partnership with Nike, reintroducing ...