New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Discover Grok 4's jailbreak mode, the AI feature breaking boundaries and sparking ethical debates. Innovation meets ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

The level of competition in Dubai’s real estate sector among developers is higher than ever before The term “market correction” often evokes unease in real estate circles, conjuring images of ...

Platinum generates high operating margins and return on equity. The firm benefits from a strong balance sheet and positive long-term industry fundamentals. Platinum delivers strong cash flow and a ...

Can Indriya, Aditya Birla’s mega venture in jewellery, make that connect with women and enter the big league? CMO ...

GLP-1 drugs alter taste perceptions, challenging food makers to adapt by enhancing umami flavours, balancing sweetness, and ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...