New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move brands.

New Balance’s 9060 Black Cats are under $200 and fly under the radar—but not for long. Here’s where to grab a pair before they sell out.

How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series.

That’s how Andrew McGarty, New Balance’s director of sports marketing for global football, described his company’s early steps into the world of soccer endorsements.

Carhartt has appointed Norma Delaney - a footwear industry veteran with nearly 30 years of experience - as its new vice president of brand marketing and creative.

The 2024 TCS New York City Marathon is still a few months away, but we might already have a winner. New Balance is running laps around the competition with its newly-released collection for the ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.