Back in 1999 Seth Godin changed the relationship marketing landscape with the concept of ‘permission marketing’. He predicted the end of interruption marketing and a new era of customer opt-in and ...
Author Seth Godin has a reputation that precedes him: he's written more than 20 best-selling books, among them Tribes and Purple Cow. His insights have held up well over time in the book Permission ...
Answer: Marketers typically compete with each other to force their messages on us. Think about it. We only have so much attention to give, but the number of new and existing products always seems to ...