Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

Last month, we spoke with a marketing director at a major consumer goods brand who was drowning in retail media complexity. I spend half ...

In a candid conversation on the Good Life Podcast, he spoke about the rise of the creator economy, the promise and peril of AI and why credibility remains the media’s greatest currency ...

AI influencers don’t have bad days. They don’t get involved in scandals. They don’t develop a sudden taste for political ...

Privacy and Security Aren’t Just for the Pros Anymore In a hyper-connected digital world to which users today are exposed, ...

India is pushing a clause on social security contributions in the bilateral trade agreement currently being negotiated with ...

People browse shelves of Kodak-branded clothing, including shorts, T-shirts, baseball caps, book bags, sundresses and sandals ...

Nyesom Wike has urged the Atiku-led coalition to stop using Nigerians, stating that only the PDP can challenge President Bola ...

Silver's outperformance typically follows a predictable pattern: quiet accumulation, skepticism and then a breakout that catches markets by surprise. Fred Hickey, author of The High-Tech Strategist, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

If you're a new Aldi shopper, here's some valuable information to have before you start strolling the aisles. This guide will ...