The move to drop the controversial levy, nicknamed the ‘Google tax’ comes in the wake of ongoing trade talks between the US ...

The government on Monday proposed to abolish the Equalisation Levy or digital tax on online advertisements from April 1, a move that will benefit advertisers on digital platforms like Google, X and ...

Perplexity’s forthcoming AI-powered browser, Comet, could radically reshape search advertising by shifting brands’ attention ...

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

Ipl: In the first edition of the Big BE story, that analyses landmark developments in marketing and advertising, we look at ...