Perplexity’s forthcoming AI-powered browser, Comet, could radically reshape search advertising by shifting brands’ attention ...

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

Ipl: In the first edition of the Big BE story, that analyses landmark developments in marketing and advertising, we look at ...

Plus: A crypto billionaire breaks out his checkbook, and city unions try tying Taylor to the scandal-plagued ex-mayor they ...

Google commits to December deadline to improve independent publishers' search visibility after mounting criticism from ...

Currently, Google provides advertisers with partial visibility into where ads are placed-whether on search results, YouTube, ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...