Google’s relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

Major U.S. antitrust rulings have branded Alphabet a monopolist, with potential for a forced divestiture of assets. Click ...

Walk into just about any local business in Aspen and you’ll find a familiar scene: a well-worn stack of glossy magazines on ...

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check ...

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...