Fans can glimpse ahead at what comes next as the Shadows of Tomorrow era comes to an end and the road to the next mutant ...

AI creatives are making use of the technology and see it as a way to even the playing field against big Hollywood studios ...

The 'Barbie' star's latest adventure will see him befriend an extraterrestrial being to ensure humanity's survival ...

From amping AI to lots of Nineties throwbacks, we break down what the biggest night in advertising had to offer.